SWIFT REPUTATION

ALBUM TITLE                                 :           REPUTATION

ARTIST                                              :           TAYLOR SWIFT

YEAR RELEASEAD                          :           2017

GENRE                                              :           POP

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In 1989, Taylor Swift made the big leap from country to pop.  With Reputation, one can tell that she is finally saying goodbye to her country roots as the album is as generic as any cough syrup that one can buy in neighborhood pharmacy.  However, you can tell that Ms. Swift talent lies in crafting lyrics that are not the usual verse that hear from the normal pop songs nowadays.   Indeed, you cannot fault her for not writing tired and clichés or committing lack of creativity by rhyming New York with dork (hello Madonna.)

Watch Ready For It in here

https://www.youtube.com/watch?v=wIft-t-MQuE

Musically, the album feels like a rehash of what Rihanna, Pink, Madonna, and other noted pop girls at the moment.  You can actually imagine other singers like Beyonce singing “Ready for It” as this song is just as fierce as any song that you can find in Beyonce’s Lemonade album.  You can even hear some familiar strain and instruments of any Bjork song in “Don’t Blame Me.” The lyrics of this song is crafted like a Lady Gaga song; “Oh, Lord, save me, my drug is my baby
I’ll be usin’ for the rest of my life.”
These words felt like a continuation to Lady Gaga’s line in “Dope;’ Stay with me, “Bell Bottom Blue”
I’ll keep on searching for an answer, ’cause I need you more than dope.

The hit single ‘Look What You Made Me Do,’ is like a 90’s rap along the line of INOJ’s “Love You Down.” DJ’s would have field day mashing up these two songs.

Watch “Look What You Made Me Do’”

https://www.youtube.com/watch?v=3tmd-ClpJxA&list=RD3tmd-ClpJxA&t=119

The album is not without weaknesses, in fact “So It Goes” is one of the weak songs in this new album. By the time you reached to this song, you might want to say “uh hu.”  The song is crafted musically like some songs that chords were reversed and tempo were slowed down.  Now, you might be surprised with the song ‘Gorgeous” as it sounds like one of Katy Perry songs. The music by the time you reach the lyrics “ocean blue eyes looking mine” sounds like a line musically from Perry’s “Unconditionally.” Another weakness of this album is that it tries to be fiercely pop, and the result is that after repeat listening, there is that lingering notion that everything about in this album is all about familiarity.  Music and harmonies heard before from other singers, melodies that sounds like samples of music from long ago. Mix of genre that at times can be considered success and in some songs it sounded like a hurried mash ups.

Watch lyric video of “Gorgeous” in here.

https://www.youtube.com/watch?v=EUoe7cf0HYw&list=RD3tmd-ClpJxA&index=5

I believe this album will not be elevated to classic album status in the future.  I rate this album 3.5 stars for being likeable album but not great to command repeat listening years after.

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