The Case of Vocal Technique Versus Sincerity


ARTIST                        :        ALEXANDRA BURKE

GENRE                         :        POP

DATE RELEASED     :        2009

She soared in the “The Silence” the first song in this album and this can be either a good or bad thing.  Good one if she can soar her pipes with the right kind of emotion the song requires or it can be bad if it is more of a technique instead of drawing out her sincere singing of each song in the album.  The mere fact that this record has several misses then one can conclude that her soaring voice was just a mere technique.

The problem with this record is that it tried to be more Americanized however it was not successful.  For example, “Start Without You” started like a pop reggae but along the way it became a Venga Boys type of song; very Euro pop.  Fortunately, “Bad Boy” did not succumb to be similar with songs where Flo-Rida is featured; single hook and melody throughout the whole song. “All Night Long” is the kind of dance song where her soaring vocals were expected; she played it low and relied on Pitbull to do the trick.

Second problem is that her ballads in this record lack something; she has the vocal ability comparable with that of Whitney Houston however, there is that one thing missing.  It could be attributed to lack of passion or too much soaring vocals that there was no sincerity involved when she sings ballads. For example, she sounded tired in “Before The Rain” instead of giving listeners the idea if she was disappointed or frustrated with the situation before the rain. “Hallelujah” works because of the drama elements involved in the song such as symphony and choral background.

“What Happens in The Dance Floor” made her a featured singer instead of the major lead singer in this song.  I have this feeling that “Broken Heels” was crafted to match “Single Ladies” of Beyonce.  “Bury Me” is obviously a salute to Motown sound.  Apparently, this album spawned hit singles and charted on UK charts and this could be due to likeability factor as she won the fifth edition of UK The X Factor.

Thus, for likeability alone, this album is worth listening to thus I give this record 2.50 stars out 5 stars.
Ratings Description:

1 star = Ignore it

2 stars= risk it

3 stars = borrow or buy it

4 stars = buy it and keep it

5 = buy, keep, and treasure it


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