ALBUM REVIEW : FIND WHAT YOU LOVE AND LET IT KILL YOU
ARTIST : JONNY CRAIG
GENRE : R AND B / POP
After listening to first few bars of “The Lives We Live,” I suddenly remembered Terence Trent D’ Arby of “Wishing Well” fame. Jonny Craig has the same charm with him; unique vocal quality and willing to experiment with sounds and lyrics. Like most of D’ Arby songs, Craig’s first song in the record have no patterned hook yet, it is delightful to listen to the whole song because there is sincerity when he sang the song.
However, the next song “I Still Feel Her” was quite a disappointment as it deviated what is supposed to achieve with the first song. While having a radio friendly song is not a bad idea, the thing is Craig destroyed what could be a potentially artistic endeavour into a bag of tricks trying to find what formula will work best. Thus, his “Diamond” song ended up sounding like the ones Rihanna hit song of the same title.
At first I thought that his voice sounds good but as you listen to more of his songs in this album, you realized that there is an obvious ploy to make him sound like Jason Derulo or Chris Brown; there’s a lot of vocal distortion using technology. By the time you listen to “Jesus Died For You Not Me,” the impression that he is an experimental performer has gone already.
Nevertheless, this record is still worth listening and you can just point out that the confusion in terms of musical genre can be attributed to the fact that he is a member of many different bands and that he needs to be reminded to switch off some persona.
I rate this record 2.5 stars out 5 stars.